I was the lead designer for The Star Online revamp in 2013. Working alongside a team of 6 developers, I take the lead in design direction, site architecture, consumer journey. I built a prototype of the site, initiated the responsive model and guided other designers on the standardization of CSS codes. Skills Applied UX Process:[…]
Kuali.com is Star Media Group’s food portal, and this is version 2 of one of Malaysia’s popular food sites. The food portal features the latest news on Malaysia’s dining scene, restaurant reviews, and the most popular section – the recipes. For this revamp, I applied taxonomy in my UX process when working on the site[…]
The mStar Ramadan microsite is a special site created to celebrate the Holy month of the Muslim calendar. As such, the site contains religious prose, recipes for breaking of fast and greetings from local celebrities. As the designer assigned to this microsite, I applied ux process such as stakeholder interviews, competitor analysis, user flow before[…]