I was given the task of creating and managing the ATRIO Style Guide, a task which I take great pride in. A style guide is very important in UX because it ensures consistency, save time, and improve communication among the team. The intended users of this style guide are the software developers and QA Testers. The style[…]
When presented with a task to develop a new feature or an enhancement, the first question to ask would be, “What is it that the user wants to achieve?” With that in mind, I will then start to apply applicable UX processes to solve this problem. Typically, I would reach out to the product management[…]
This is a branding exercise for a client who requested for a new logo, and stationery – letterhead, envelopes.
I was the lead designer for The Star Online revamp in 2013. Working alongside a team of 6 developers, I take the lead in design direction, site architecture, consumer journey. I built a prototype of the site, initiated the responsive model and guided other designers on the standardization of CSS codes. Skills Applied UX Process:[…]
Version 1 of my personal portfolio site was not powered by WordPress. It was designed, and hand-coded in it’s entirety by myself. Later on, I decided it was more efficient to use the WordPress CMS and made the switch to WordPress.
Kuali.com is Star Media Group’s food portal, and this is version 2 of one of Malaysia’s popular food sites. The food portal features the latest news on Malaysia’s dining scene, restaurant reviews, and the most popular section – the recipes. For this revamp, I applied taxonomy in my UX process when working on the site[…]
The mStar Ramadan microsite is a special site created to celebrate the Holy month of the Muslim calendar. As such, the site contains religious prose, recipes for breaking of fast and greetings from local celebrities. As the designer assigned to this microsite, I applied ux process such as stakeholder interviews, competitor analysis, user flow before[…]