I was the lead designer for The Star Online revamp in 2013. Working alongside a team of 6 developers, I take the lead in design direction, site architecture, consumer journey. I built a prototype of the site, initiated the responsive model and guided other designers on the standardization of CSS codes.

Skills Applied
UX Process: Competitor Analysis, Wireframing, User Flow
UI: Photoshop, Illustrator
Web: HTML5, CSS3, Bootstrap Rapid Prototyping Framework

Version 1 of my personal portfolio site was not powered by WordPress. It was designed, and hand-coded in it’s entirety by myself. Later on, I decided it was more efficient to use the WordPress CMS and made the switch to WordPress.

Kuali.com is Star Media Group’s food portal, and this is version 2 of one of Malaysia’s popular food sites. The food portal features the latest news on Malaysia’s dining scene, restaurant reviews, and the most popular section – the recipes.

For this revamp, I applied taxonomy in my UX process when working on the site map and information architecture. I also did stakeholder interviews, competitor analysis before proceeding to wireframing and then prototype. I also delivered the front-end development files (HTML and CSS) to the developers.

This version went live in 2010 and lasted till 2013.

The mStar Ramadan microsite is a special site created to celebrate the Holy month of the Muslim calendar. As such, the site contains religious prose, recipes for breaking of fast and greetings from local celebrities.

As the designer assigned to this microsite, I applied ux process such as stakeholder interviews, competitor analysis, user flow before wireframing and prototyping.
I also work on the front-end development, delivering HTML and CSS ready files to the development team.