About
Who am I
My name is Ni-Choon and I am an Agile Business Analyst. I have more than 10 years of UI/UX background, but have in more recent years move on to the role of an Agile Business Analyst.
My Education
I graduated from Multimedia University, Malaysia with a Bachelor of Multimedia with honours in Digital Media.I have been involved in web design since graduation, that’s about 10 years now. I am skilled in various design softwares, including Adobe Creative Suite, and Axure RP for rapid wireframing and prototyping.
My expertise
I am an active practitioner of the Scrum framework as part of the Agile approach for software development.
I manage a SCRUM team of software engineers and QA analysts within the hospitality industry. I lead stand-up meetings and backlog grooming sessions; and run sprint planning, retrospectives and sprint review sessions.
I am also an experienced (UX) designer, with sound knowledge in UX methodologies, process and techniques.
I have a strong ability to thrive under various industries, having worked in Education, Aviation, Hospitality and Printing and Publishing.
Why Hire Me
I am an advocate of Scrum, about doing things right in incremental approach. I strongly believe in reiteration – delivery, test and test again.
I am excited at the endless possibilities technology brings and cannot wait to experiment and learn.
I am meticulous with great attention to detail and an excellent team player.
I am a go-getter, I am focused and I ensure timely delivery of all my projects and tasks.
Skills
With 12+ years experience in design, I made the switch from a UX evangelist to an Agile Business Analyst.
I manage a SCRUM team of Software Engineers and QA Analysts within the hospitality industry. I lead stand-up meetings and backlog grooming sessions; and run sprint planning, retrospectives and sprint review sessions.
I own the product backlog, prioritising features based on business goals while balancing SCRUM team capacity.
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Agile/SCRUM
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Axure RP
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Microsoft TFS, Atlassian Confluence
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Adobe Creative Suite
Experience
Business Analyst
Not someone to shy away from new challenges, I accepted the opportunity to switch from a UX Specialist role to an Agile Business Analyst.
I am thriving under this new opportunity, where problem solving is an everyday occurrence; overcoming challenges faced by the Development Team or addressing end-users problems and making their work more seamless and efficient.
User Experience Designer
In 2014, I made the change in specialty from Web to UX. This is because I am interested to be the catalyst for change on how users use things, be it the web, mobile app, or even desktop applications.
Web & Graphic Designer
Moving from the Aviation industry, I then join Star Publications, Malaysia\’s number 1 English daily.
At The Star, I initiated the use of the bootstrap framework for prototyping, and self-learn LESS, the CSS pre-processor.
Web Designer
Worked in a team-of-one as a web designer for AirAsia’s holiday arm, Go Holiday, I was responsible for all creative direction across platforms.
Was exposed to working with regional teams.
Multimedia Designer
Kicked start my career in the education industry where I created an e-library for children age 3 to 12
Testimonials
Portfolio
ATRIO: Style Guide
I was given the task of creating and managing the ATRIO Style Guide, a task which I take great pride in. A style guide is very important in UX because it ensures consistency, save time, and improve communication among the team. The intended users of this style guide are the software developers and QA Testers. The style[…]
ATRIO: UX Process
When presented with a task to develop a new feature or an enhancement, the first question to ask would be, “What is it that the user wants to achieve?” With that in mind, I will then start to apply applicable UX processes to solve this problem. Typically, I would reach out to the product management[…]
Dynamic Yield
This is a branding exercise for a client who requested for a new logo, and stationery – letterhead, envelopes.
The Star Online Revamp
I was the lead designer for The Star Online revamp in 2013. Working alongside a team of 6 developers, I take the lead in design direction, site architecture, consumer journey. I built a prototype of the site, initiated the responsive model and guided other designers on the standardization of CSS codes. Skills Applied UX Process:[…]
TayNiChoon.com
Version 1 of my personal portfolio site was not powered by WordPress. It was designed, and hand-coded in it’s entirety by myself. Later on, I decided it was more efficient to use the WordPress CMS and made the switch to WordPress.
Kuali.com
Kuali.com is Star Media Group’s food portal, and this is version 2 of one of Malaysia’s popular food sites. The food portal features the latest news on Malaysia’s dining scene, restaurant reviews, and the most popular section – the recipes. For this revamp, I applied taxonomy in my UX process when working on the site[…]
mStar Ramadan Microsite
The mStar Ramadan microsite is a special site created to celebrate the Holy month of the Muslim calendar. As such, the site contains religious prose, recipes for breaking of fast and greetings from local celebrities. As the designer assigned to this microsite, I applied ux process such as stakeholder interviews, competitor analysis, user flow before[…]